“As the NFL continues to prioritise Game Pass, we sought out key experts to unlock the significant potential across Europe,” said Mark Waller, EVP of International & Events at the NFL. This includes the development of a new, state-of-the-art product which will feature a rich user experience optimised for cross-platform viewing. Two Circles, supported by WPP agencies MEC and OgilvyOne, will use its experience providing leading rights-holders with customer marketing to grow the Game Pass subscriber base in Europe.īruin-owned sports media and technology company Deltatre, meanwhile, will power NFL Game Pass across a combined 61 European countries and territories. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming.
It will be run through a new company, formed by Bruin and WPP and headquartered in London. Bruin Sports Capital and WPP have entered into a partnership with the National Football League to grow NFL Game Pass across a combined 61 European countries and territories as part of the NFL’s international growth strategy.
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